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Zhang Cherie

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C Who Rocks...Big Time

-donne me le temps-
2008/7/27

从今天开始hate UCLA, FIGHT ON!!!

昨天Alumni party+三人小团体after party后,11点多回到家里。
一路上胸前的名牌和FIGHT ON的badge一直没有摘下来。
 
对我来说昨天在老校友Bill豪宅里的SCend-off alumni reception的主题可以说是assurance, 有几件事我再次得到了确定:
 
1.阿拉USC Trojan family很强很温馨
2.阿拉SFLS family 同样更强更牛x,amazingly 牛x
3.决定从此以后hate UCLA, 顺便hate Ohio State跟Virginia
 
昨天不但有老Trojan,新Trojan,还有含着奶嘴的mini Trojan to be.
老Trojan里面大多是Marshal的人,其中居然包括Deloitte的大par
invitation上写的dressing code是casual, 我踩着aee walkable的heels+tee 到那边已经觉得点overdress了。
因为大多校友都是拖鞋上阵的,一瓶beer或者breezer,斜倚着墙, 开始一段段以"when you go to USC"的对话,pretty laid-back huh?
 
昨天最amazing的事情就是遇到附中失散多年的同学shel, 更amazing的是恰好又是我的飞友SH-SF-LA,all the way thru
更更amazing的是我们都last minute得一塌糊涂:走之前匆忙考驾照,行李没动,正装没买。。。SFLSer阿。。咳
well...we will figure things out anyways:P
 
不知道9月13号对ohio state的票子还搞得到伐,可能要麻烦里面的工作人员/同系同学,
fraternity and sorority rush registration的deadline 要关注一下
还要去bookstore买件USC tee,不过不敢晚上穿;再去买件UCLA tee, 准备卡油他们很强大的tram system...不过不敢在自己学校穿,怕被打:P
千万不要穿I love China的衣服,because that screams "I HAVE CASH",
anyways, 像undergrad一样玩,像phd一样读书
 
东西买不完,觉睡不够,行李不想理。。FIGHT ON!!!(说的时候记得加上victory gesture)
 
2007/11/15

Since When PR=Anti-Journalism?

好不容易上节新闻写作课,想不到却见识了一些熟悉的陌生人。

大家对PR和新闻是否是仇家之类话题津津乐道的程度,超出我的想象;

可是无知和偏见的程度,同样令我咋舌。

有一个discussion coming from nowhere, arguing about shallow-thought stereotypes.

还有人talking insanely provocative.

 

尤其是class instructor, 难以想象该大记者留洋多年,好友中不乏Pulitzer Winner和美国名报台柱者,

首先,连journalismcommunication的从属关系都还没搞清,尽道出新闻学院里面的传播系

其次,奥美(Ogilvy&Mathers)似乎是他唯一知道的agency, 姑且算他在对PR行业内情况肤浅了解之后,

居然评论说公关人员其实活的很没尊严,让我不禁再次感叹国内记者的素质阿。(也许跟记者身份无关,跟个人偏见更有关系而已)

 

先不说新闻和公关哪个更有尊严,至少作为一个说话负责人来说,在公众场合对某一职业发表如此sweeping comment,不妥吧。

何况,受过严格的新闻素养训练,political correctness在哪里?

我没看到。

 

其实,类似误解在整个行业内外很多。

究其原因,主要是因为中国服务业和对服务意识的缺失。

在国内,PR无非是搞活动,发记者红包(就这一点,某些记者可以说还依存于公关公司,岂不是更没尊严)等等crap

我不是业内expert,但我喜欢跟业界牛人交流,起码知道奥美之外还有Weber Shandwick, Edelman, Ketchum, BlueFocus...blablabla

当然不可能每个人都关注这个行业,更不可能每个人都看PR Week,

我只想对所有对PR有所好奇和窥探欲的前辈和后生们说,

PR is more than what you see in China.

 

要知道,中国的PR还在作比较低端的东西,

PR的发源地美国已经上升到strategic的层面,故该国著名传播学府NorthwesternIntegrated Marketing Comm

Media Relations只是PR ROPE过程中间的一部分,但是那里都很重要,也很微妙。

(ROPE= Research, Objectivity, Program, Evaluation)

But journalists are NOT forced to buy all the craps in news release offer by PR agencies.

但是记者的确不容易,corporate controlgovernment control...OMG "dancing with shackles"

这倒是有一句说一句的。

 

Anyway,徘徊在PR-Journalism之间,

我觉得大家应该互相沟通理解,而不是bitching about each other, 这一点的重要性不言而喻。

拒绝generalization, 拒绝有色眼镜,

大家都出来混口饭吃,也很大程度上也都一样靠嘴和笔吃饭,

just freaking 积点口德吧。

2007/10/29

活得很励志

 Last week I have been through can be regarded as the crappiest, the shittiest, and the most PR one, real business I mean.

 

It seems like Shanghainese so born for PR or any other consulting services. As a current Weber girl previously abandoned by Exxxman, surprisingly, I speak my dialect all over lunch break with account managers from Dallas Office. I got to know maybe 1/3 of the people the office in just a week, at least knowing the name and face. This is kinda incredible coz my peer Cambridge, a 3-week intern also applying for Purdue, still had no idea of who the real bosses are until our lunch last Friday.

 

For any anti-Shanghaiist, you can call me bitch again as you always like, no matter explicitly or inwardly. I can live with that coz what cursed in Beijing stays in Beijing, where I only have a single year to stay, to say the most. I can’t help but curse everyday about subway, about people make you speechless, about rules and regulations make you speechless, about everything ridiculous to my standard (which is not a mean one).

 

But the more annoying headaches are same-old same-old. You know, people talk and people don’t care about it. But people don’t give anything they have to people don’t talk to them. As a communication person, one has to bear in mind that relationship of any kind needs cultivation, either by press release or day-to-day love and care. You don’t just ask for it and you get it. You earn it by efforts, really, sincere, true-hearted efforts. I hope people can understand what I am addressing at. Sick and tired of speaking and thinking, coz I do all the time and probably will develop a career from them..gosh... I don’t what I am talking about. Gotta go... have work to do.

 

To save you from summarizing the main idea of the this bullshit article, I am currently living very 励志:Work hard, Sleep harder, Play all the time.

 

Just like all the prisoners breaking out, I am also battling with all the barriers I have. Just as desperate as they are, I have my whole life ahead of me. YAY! RIGHT ON!

2007/7/4

"One night in Beijing"的代价

也许final结束了人骨头比较轻,
也许最后一次算入gpa的考试的确有点monumental,
也许刚从忙碌中解放的人都有party animal的potential,
也许实习开始想玩都没人陪,也没心情了
也许因为撞上狗屎运:new policy,周日-周二 lady free 
但就是这些莫名其妙的“也许”让我含着温度计写这篇博客,
 
a running nose,
a burning throat,
a spinning head,
irritating eyes
 
这就是又一个撑死去post-final "one nite in ppg"的结果
算了
又还剩几个这样的one night in beijing 呢,
随性吧
这是我做事的风格
想来要是一年之后的很长一段时间内都回不了北京
我应该第一个会坏念这样的occasion
那些人那些心情...郁闷的心情
 
体温:37.2摄氏度
(突然想起XINHUA Stylebook说,不能讲“摄氏37.2度”)
苦了那些去国际部的JMS了,去那边做“童工”
但想想This is what we are.
We are the ones fussy about wording and editing rules
We are the ones ignored and undermined for most of the time
We are journalistic interns.
This could be "Zhang's Reportage."
 
Anyway, this is the end of my crappy talking.
Sleep is never too much to  kill heat.
Nity nite.
2007/5/3

Once Upon a Time in 淮海路->长乐路

 
  1. Mute Transvestist Buying Mini-Skirt in Boutique Shop
  2. Baby Shiting in Restaurant(UGH!!)
  3. Crazy Price for Crazy Fabulous Outfit
  4. Some Are Going Garish. i.e.Only is the least only. Espirit is spiritless.
 
就说第一个。
这次回来光这点就太值了。
上次跟陈JI在以私人珍藏精品店著称,标榜小众小资品位的长乐路某boutique shop,
一175-180之间张得还算清秀的男子吧,hot pink露脐小吊+超超超短白色网球裙惊艳登场。
易装癖!!
还挂一胸牌:“聋哑人”!!!
不知道是不是我变态,总觉得他是装的。
所以等他挑了一打跟他身上的一样长短的裙子试穿时,
me+陈JI+店主三人也只敢用murmur来八卦:
我说,他马上要去变性了;
陈JI倒好,说据她观察,此人已经变了一半了!!
而店主MM,彻底么想法了,除了shock就是astonishment,总之chinless了。
 
咳,虽说我是从大一开始看着咱“妖妃”走红,
可这次时间的长度深度和震撼度绝对unpresedented
挺有意思一经历说的。
 
2007/3/24

Quotes from THE Coffee Gal

To:
每个天天说“很没劲的”“我要死了”,但又深陷各种漩涡中的人
 
"Get away from Library and embrace your real Saturday getaway."
 
To:
those suffering from unwanted teething recently
 
"If , sometimes,growing is unnecessary, why do we keep growing in pain?"  
2007/2/13

TRASH

GREAT~(in a sarcastic tone)
 
0:45 a. m. , 9hr minus 15' to my next working day. This is the end of today, 14 days countdown to G-day.
I just finished an issue within 45 minute for the first time-that's why I call it literary a "DEBUT".
Man, so surprised to find Bintan Island such a paradise on earth despite the tan you might get and the camara idiot might piss you off.
but isn't it sexy to look 2-3 scales darker? at least, my supervisor Jason's not a good example:P
(ah-oh, dont get me wrong, I didnt go on any vacation, no time and no mood)
Gee, it's gotta be the earliest day tomorrow for everyone 's expecting a non-work holiday ahead.
gotta hit the bed, and gotta fight till 2/26 or forever.
PLEASE! NO VISITOR TO HOME, OK?
as you guys know, I AM A LAST MINUTE GAL AS ALWAYS.
so PLEASE LET ME CRAM FOR AW, 
and THANKS A MILLION, I'LL REGALE YOU A FANCY DINNER^^
 
 
 
 
 
2007/1/28

看看十年前我的寒假

今天早上起来突然发觉这寒假是越活越没意思,
 
十年前我小学三年级,现在我大学三年级;
十年前我在静安区少科站混得那是“相当好”:
一个寒假爸妈交十块钱,就把我托给了一个生物老师,一个电脑老师和一个航模老师
(现在100块都不够上一堂课呢)
十年前我第一次解剖鹌鹑青蛙和鱼,做皮虫标本,做叶脉书签
(恐怖吧,哥特吧~)
十年前我就知道无土栽培,知道怎样让飞机飞得更高
十年前我参加过一次儿童画比赛,可是决赛当天居然忘带画笔,狂汗>_<
十年前还在用logo语言画企鹅,还是x86的电脑时代
 
咳,总之
十年前学习像play,现在play像学习;
貌似十年之后以及将来的我都很难有十年前的寒假心情了
不过其实现在我还是很爱play,很容易play high,
努力把task变成toy,哈~
2007/1/18

习惯

习惯Z21次6:58准点到站,
习惯每次无意间又装了很多行李,
习惯两个超级independent女生拖行李箱的场景,
也习惯每次回家的那句“多一次=少一次”的经典相对论;
 
可是每次有些事情要习惯还是take a little time
不习惯在家比外边穿得多,
不习惯没有暖气的房间,
不习惯mandarin跟沪语之间突然的转换;
 
不过
还是很习惯老妈的招牌鸡汤,
还是很习惯上网时冻僵的手,
还是很习惯一下午到晚上蒙头猛睡到dinner
也还是很习惯欠着
一大堆phone calls to return,一堆聚会,跟不同人去7p路,in & outta downtown...
 
我要学会习惯work AND study, 在高压下的那种
(听说是传媒业界人士必备素质)
还要习惯把一个小时拆成几瓣用,
最重要的是,我一定要习惯:
即使不是每天都阳光灿烂,即使不是每天都很顺心,即使不是每个人都很nice,
我,都要开开心心的。
Vive Les Vacances!!!!
2006/12/17

OG Service Done...

刚从某驾校回来。这已经是我第二天的奥运志愿者service了。一身烟味,加上肺里被迫吸食的尼古丁,真是要多恶心有多恶心。(真不知什么时候对烟味如此过敏。)

早上,我真服了我自己,更服了zang han和她的闹钟了。居然两个630的闹钟都没把我闹醒,zang han 更是无语地将两个闹钟都按掉-原因只是为了自己多睡会儿。结果655刚从床上下来,本小姐以post-Shanghai speed709到达主楼集合。。。gee, 还好姚梦瑶学姐叫住我,让我relieve一下下,不然真绝望了。在车上解决早饭后,很快到达近郊的考场。 

这两天的工作,总结一下就是像王小丫一样念题-面带微笑,语速放慢,还要掌握节奏。总之,现在我已经不会读英文了,dyslexia加重ing… 

比起前一天,今天的条件要艰苦多了:

前一天在大楼里测试,今天在临时搭建的屋子;

前一天一关门外面的人别想知道考题,今天不但你能知道里面靠些什么,连隔壁的题都可以听得很清楚;

前一天厕所就在考场楼下,今天。。。哈,across the fieldbesides,一度周边还有只恶狗;

For me, most unforgettably:

前一天严格禁烟,今天50米内有一堆车还n多人吞云吐雾;(也不想想出事了怎么办,~

 

不过,这两天的考生中还是有不少惊喜呢。

前一天,有个男生超gentleman, 一进来少有的主动用英文跟考官(我)交流:

M: Hi, nice to meet you.

Cher: Nice to meet you, too. Could you show me your Driver’s License?

M: Sure, my pleasure. (其实他这句话一出来,我就觉得不用测了已经。)

Cher: Can you take a picture for us?

M: My pleasure

Cher: Can you take me to Xidan Book Store?

M: With pleasure.

…..

这人简直都快成了Mr. Pleasure, ok, 4(测试的最高级)pass!

 

今天,又碰到个女生kinda made me WOW

前面一个个section都顺利过了,到最后让她说个跟北海有关的topic, 有段话真得很养耳:“I don’t have too much memory about the park, coz when I was there for the first time, I was too little, can’t remember things well. But when I went there last time, I was with my husband. He was the best views ever.”

当时跟木桶就差点跪倒,差点两行清泪下来。

 

Anyway, 如果真有什么要让我抱怨的话,那就是香烟问题了。

今天我再次跟自己确定:My Next Boyfriend is a NON-Smoker!!!

木桶当场质疑:这真的是个must吗?

I said: …Yes, at least for now, ha ~

(但如果是Wentworth Miller型的,maybe I’ll rethink lah :P

 

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