個人檔案C Who Rocks...Big Time相片部落格清單更多 ![]() | 說明 |
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C Who Rocks...Big Time-donne me le temps- 2008/7/27 从今天开始hate UCLA, FIGHT ON!!!昨天Alumni party+三人小团体after party后,11点多回到家里。
一路上胸前的名牌和FIGHT ON的badge一直没有摘下来。
对我来说昨天在老校友Bill豪宅里的SCend-off alumni reception的主题可以说是assurance, 有几件事我再次得到了确定:
1.阿拉USC Trojan family很强很温馨
2.阿拉SFLS family 同样更强更牛x,amazingly 牛x
3.决定从此以后hate UCLA, 顺便hate Ohio State跟Virginia
昨天不但有老Trojan,新Trojan,还有含着奶嘴的mini Trojan to be.
老Trojan里面大多是Marshal的人,其中居然包括Deloitte的大par
invitation上写的dressing code是casual, 我踩着aee walkable的heels+tee 到那边已经觉得点overdress了。
因为大多校友都是拖鞋上阵的,一瓶beer或者breezer,斜倚着墙, 开始一段段以"when you go to USC"的对话,pretty laid-back huh?
昨天最amazing的事情就是遇到附中失散多年的同学shel, 更amazing的是恰好又是我的飞友SH-SF-LA,all the way thru
更更amazing的是我们都last minute得一塌糊涂:走之前匆忙考驾照,行李没动,正装没买。。。SFLSer阿。。咳
well...we will figure things out anyways:P
不知道9月13号对ohio state的票子还搞得到伐,可能要麻烦里面的工作人员/同系同学,
fraternity and sorority rush registration的deadline 要关注一下
还要去bookstore买件USC tee,不过不敢晚上穿;再去买件UCLA tee, 准备卡油他们很强大的tram system...不过不敢在自己学校穿,怕被打:P
千万不要穿I love China的衣服,because that screams "I HAVE CASH",
anyways, 像undergrad一样玩,像phd一样读书
东西买不完,觉睡不够,行李不想理。。FIGHT ON!!!(说的时候记得加上victory gesture)
2007/11/15 Since When PR=Anti-Journalism?好不容易上节新闻写作课,想不到却见识了一些熟悉的陌生人。 大家对PR和新闻是否是仇家之类话题津津乐道的程度,超出我的想象; 可是无知和偏见的程度,同样令我咋舌。 有一个discussion coming from nowhere, arguing about shallow-thought stereotypes. 还有人talking insanely provocative.
尤其是class instructor, 难以想象该大记者留洋多年,好友中不乏Pulitzer Winner和美国名报台柱者, 首先,连journalism和communication的从属关系都还没搞清,尽道出“新闻学院里面的传播系” 其次,奥美(Ogilvy&Mathers)似乎是他唯一知道的agency, 姑且算他在对PR行业内情况肤浅了解之后, 居然评论说“公关人员其实活的很没尊严”,让我不禁再次感叹国内记者的素质阿。(也许跟记者身份无关,跟个人偏见更有关系而已)
先不说新闻和公关哪个更有尊严,至少作为一个说话负责人来说,在公众场合对某一职业发表如此sweeping comment,不妥吧。 何况,受过严格的新闻素养训练,political correctness在哪里? 我没看到。
其实,类似误解在整个行业内外很多。 究其原因,主要是因为中国服务业和对服务意识的缺失。 在国内,PR无非是搞活动,发记者红包(就这一点,某些记者可以说还依存于公关公司,岂不是更没尊严)等等crap; 我不是业内expert,但我喜欢跟业界牛人交流,起码知道奥美之外还有Weber Shandwick, Edelman, Ketchum, BlueFocus...blablabla 当然不可能每个人都关注这个行业,更不可能每个人都看PR Week, 我只想对所有对PR有所好奇和窥探欲的前辈和后生们说, PR is more than what you see in China.
要知道,中国的PR还在作比较低端的东西, 而PR的发源地美国已经上升到strategic的层面,故该国著名传播学府Northwestern有Integrated Marketing Comm 而Media Relations只是PR ROPE过程中间的一部分,但是那里都很重要,也很微妙。 (ROPE= Research, Objectivity, Program, Evaluation) But journalists are NOT forced to buy all the craps in news release offer by PR agencies. 但是记者的确不容易,corporate control,government control...OMG "dancing with shackles" 这倒是有一句说一句的。
Anyway,徘徊在PR-Journalism之间, 我觉得大家应该互相沟通理解,而不是bitching about each other, 这一点的重要性不言而喻。 拒绝generalization, 拒绝有色眼镜, 大家都出来混口饭吃,也很大程度上也都一样靠嘴和笔吃饭, just freaking 积点口德吧。 2007/10/29 活得很励志Last week I have been through can be regarded as the crappiest, the shittiest, and the most PR one, real business I mean.
It seems like Shanghainese so born for PR or any other consulting services. As a current Weber girl previously abandoned by Exxxman, surprisingly, I speak my dialect all over lunch break with account managers from Dallas Office. I got to know maybe 1/3 of the people the office in just a week, at least knowing the name and face. This is kinda incredible coz my peer Cambridge, a 3-week intern also applying for Purdue, still had no idea of who the real bosses are until our lunch last Friday.
For any anti-Shanghaiist, you can call me bitch again as you always like, no matter explicitly or inwardly. I can live with that coz what cursed in Beijing stays in Beijing, where I only have a single year to stay, to say the most. I can’t help but curse everyday about subway, about people make you speechless, about rules and regulations make you speechless, about everything ridiculous to my standard (which is not a mean one).
But the more annoying headaches are same-old same-old. You know, people talk and people don’t care about it. But people don’t give anything they have to people don’t talk to them. As a communication person, one has to bear in mind that relationship of any kind needs cultivation, either by press release or day-to-day love and care. You don’t just ask for it and you get it. You earn it by efforts, really, sincere, true-hearted efforts. I hope people can understand what I am addressing at. Sick and tired of speaking and thinking, coz I do all the time and probably will develop a career from them..gosh... I don’t what I am talking about. Gotta go... have work to do.
To save you from summarizing the main idea of the this bullshit article, I am currently living very 励志:Work hard, Sleep harder, Play all the time.
Just like all the prisoners breaking out, I am also battling with all the barriers I have. Just as desperate as they are, I have my whole life ahead of me. YAY! RIGHT ON! 2007/7/4 "One night in Beijing"的代价
2007/5/3 Once Upon a Time in 淮海路->长乐路
2007/3/24 Quotes from THE Coffee GalTo:
每个天天说“很没劲的”“我要死了”,但又深陷各种漩涡中的人
To:
those suffering from unwanted teething recently
2007/2/13 TRASH
2007/1/28 看看十年前我的寒假
2007/1/18 习惯
2006/12/17 OG Service Done...
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